The Complete Framework to Scale Your Brand Profitably & Sustainably.
Program, Mentoring, and Community for Future-Thinking Founders.
Next intake February 2025.
Join the waitlist
Welcome to a better way of doing business.
You want a business that makes great money, does good in the world, and doesn't burn you out in the process. It's time to make your mark - and some serious coin.
RISE is designed for business owners ready to grow their revenue, amplify their impact, and step into their next level of growth. With laser-sharp mentoring and proven, game-changing results, this is the place where real scale happens.
Around here you'll learn a better way of business - one that values people and purpose as much as profit and projections. And it's mighty good for growth.
We understand that your business is as unique as you are, so there’s no 'cookie-cutter' approach. You’re ready to level up, and you want to do it in a way that feels real, authentic, and true to you.
You're in exactly the right place.
A new age of entrepreneurship is here.
A growing movement of people just like you who want to find more meaning, purpose, and fulfillment in the work they do.
Step into a mentoring program unlike any other.
Crafted for folks ready to blend purpose with profit.
Your business should light you up, fuel your creative expression, enrich your life with meaningful work and deep relationships, and make great money at the same time.
Inside RISE you’ll work with Pru to implement a framework to grow your business sustainably and profitably through guided learning and invaluable mentoring, alongside a community of values-aligned founders.
You'll get the complete roadmap to building a profitable model, streamlined service offering, seamless sales system, and the blueprint for building a lean and mighty team to support and scale your growth.
This is more than just a program, it's your golden ticket to growth.
How it works:
You Learn:
Each Monday you’ll receive new training videos by Pru that will guide you through the key areas you need to scale your business. The lessons within each video will be directly applicable to your business, and you’ll have action items you can implement right away.
You're Mentored:
We then bring the learnings to life as we come together for a live mentoring ‘Maverick Session’. On these calls, Pru will guide you through your specific challenges and give you tailored guidance and resources to further develop your growth.
You Grow:
The combination of mentoring and on-point video trainings will provide the complete framework you need to grow your business to the level that suits you best. You get ongoing access to the video training so you can continue to implement after the program ends.
Who is RISE for:
RISE is designed for Founders who are ready to grow their team, their revenue, their community, and their impact. We're here to walk you through the tricky stuff that is essential to scale.
This program is for you:
Purpose-Driven Founders
You've got the fire, the motivation, and the ambition to match. You crave challenges and a bigger playing field to grow and thrive, and we're all set to fuel your evolution while preserving that precious freedom you've worked your butt off to achieve.
Growing Companies
Big-Thinking Sole Traders
You've got big vision for yourself and your business right out of the gate, and you want to get the right guidance onboard to slingshot your growth. A great mentor and a solid community are everything in the early years. You'll save time, money, and a whole lot of sanity.
Get ready to step into the big league.
A deeper sense of purpose.
A more impactful life.
RISE is for you if you want to:
Increase Your Profitability
Learn the Simple Pricing Formula to ensure profit on every service you sell, and uncover the 5 key Profit Levers to boost your bottom line. Master cashflow forecasting in under 10 minutes, set up bank accounts to prioritise your profit, and know who to hire for the right Money Team. You'll also learn to easily diagnose the health of your business with essential numbers to keep your business on track.
Streamline Your Sales & Marketing Systems
Attract, convert, and retain ideal clients with a unique framework that is crafted to extend the lifecycle of your customers and increase profitability - with you doing less not more! You'll map a seamless product ecosystem, master the Sales Conversations Formula, and build a purpose-led marketing strategy that feels authentic and genuine while still delivering the big results - based on 10+ years of experience of what actually work.
Simplify Your Model to Scale More Easily
You’ve been juggling a million tasks, spinning your wheels, and not seeing the progress you deserve. You're on the verge of burnout - stuck in the grind of client work with barely a moment to pop your head up for air (grasping desperately for that next coffee). You know you're capable of so much more, yet you're nowhere near where you know you could be. Together, we'll simplify your business model to amplify your growth.
Build Culture & Community with Your People
Access Pru's Network of Trusted Experts
Over 10+ years of coaching and building community through her programs, podcast, and consulting Pru has an extensive network of trusted professionals in everything from design, brand, finances, digital advertising, HR, B Corp, and more. Joining RISE gives you direct connections to these experts, helping you save time, money, and avoid costly missteps—making the investment worth it for this access alone.
Nail Your Purpose to Future-Proof Your Business
Customers are increasingly choosing purpose-driven businesses, making embedded impact a necessity rather than a nice-to-have. We’ll guide you in crafting a clear and compelling Impact Statement to define the change you’re creating. You’ll kickstart your sustainability journey, learning how to balance people, profit, and planet while exploring the benefits of B Corp certification and aligning with the Global Sustainable Development Goals.
Hey, I'm Pru...
Business Mentor, Founder of Owners Collective, and
Host of the One Wild Ride Podcast
A client once told me that working with me is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, I have helped over 15,000 founders launch, leverage, and lead their businesses.
I'm the founder of Owners Collective (B Corp), a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good I launched my podcast One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. I've interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more.
With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies, I offer up a unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.
Off duty I love nothing more than a long hike and deep meditation around my hometown near Byron Bay.
Featured in:
Exactly what you get:
This program is designed to fast track your business development – and your results.
Spearheaded by Owners Collective Founder, Pru Chapman, you’ll receive a combination of game-changing training, weekly laser coaching, and a values-aligned community.
Access to more than 50+ Training Videos
These super practical videos will walk you step-by-step through how to build a profitable and sustainable business. We'll dive deep into your product and profitability, your client path to purchase, embedding impact into your business model, and the systems you need to support your growth.
These are carefully crafted to give you everything you need, and nothing you don't. You'll feel fully supported in learning the art and science of building a profitable and purpose-led business without the overwhelm.
Weekly Mentoring Sessions with Pru
This ain't no boring business program, so I'm bringing the teaching to life every week in our online live mentoring sessions. This is your opportunity to connect with me and your new crew in these dynamic sessions that include Q&A, implementation exercises, accountability and so much more.
Stay on your toes, as these fast-moving sessions will help you apply the program content directly into your business in real-time. These calls will be weekly for the 4-month duration of the program, and are recorded with a replay available.
High-Vibe Community
You can expect to throw down with the very best type of people, in a supportive, creative and game-changing environment.
We know that you need a support crew in your corner to enhance your growth, so in addition to the weekly live calls you'll have access to your crew in our WhatsApp group 24/7.
Ongoing Access to All Video Content
You can choose either 12-months or lifetime access to all RISE Training Video content so that you can revisit the program material when you need it.
This will allow you to implement the learnings as you, your business, and your team grow.
Action-Driven Downloadable Resources
Access my complete swag of downloadable resources that are ready to help streamline your business and support your growth.
From financial forecasting to hiring templates, onboarding processes, team meeting guides, and beyond—these resources are designed to simplify the systems that keep your business running smoothly.
It’s everything you need to take the guesswork out of building and scaling a thriving business, all in one place.
Extended 12-Month Mentoring Option
We get it - learning is one thing, but putting it into action is where the magic happens. That’s why we offer an optional 12-month mentoring experience to support you as you implement everything from the program.
Choose this option, and you’ll join Pru and a small group of founders for ongoing guidance. Together, we’ll work through your implementation, dive into challenges specific to your business, and access guest experts to keep you moving forward. It’s all about staying supported as you turn insights into real, lasting results.
Join the waitlist
Be the first to know when doors open for our February 2025 intake.
Serious street cred ...
Tess Robinson
Founder of Smack Bang
"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."
Sarah Thornton
Founder of Finders Keepers
"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."
How is this program different?
Straight up, the industry average for completion of business programs is 5%. Our completion rate is over 95%.
We don’t shy away from the important stuff.
Mindset, financials, funnels, forecasting, difficult conversations, and growing your team - we give you the complete framework and the templates to build sustainable growth.
This is where most ‘business’ programs fall short - they focus just on marketing, but they ignore the important numbers, neglect growing a team (in-house or outsourced), and so fail to give you the FULL framework you need to scale and support your growth.
You work with Pru, every lesson, every week.
There's no stand-in coaches, experts, or anything else. You work with Pru directly, to get her 15 years of learning directly into your business.
Pru has helped over 15k business owners launch, leverage, and lead their businesses. From startups right through to well-known 7-figure businesses. Her experience, passion, and knowledge is unparallelled in the space. She is constantly in conversation with leading B Corps and future-thinking founders around the globe to stay up-to-date on all things responsible business.
Finally, we care deeply about your success.
We strictly cap our numbers to give you the dedicated support you need.
Book a Growth Chat
Brands Pru has helped grow:
Here's what Mikeila, Founder of Bandit Design had to say...
Results you can expect out of RISE:
Grow your brand with less hustle & more ease
Say goodbye to unnecessary complexity and overwhelm. Together, we’ll simplify your strategy and build a clear, effective model to grow your business, your impact, and your bottom line.
More profit in your pocket
Unlock the strategies that drive real growth. We’ll optimise your offering, fine-tune your systems, and streamline your approach to ensure every decision moves you closer to sustainable profitability.
Work with better clients in a better way
You'll create an exceptional client experience at every touchpoint. A well-designed client journey increases retention, extends the lifecycle value of each client, and builds profitability across the board.
Predictable profitability across your clients
Develop a service ecosystem that builds consistency and predictability into your business, creating a reliable and predictable foundation for growth.
Understand your numbers (finally!)
Get a clear and confident grasp of the essential numbers driving your business. Stay on track, stay profitable, and make better decisions aligned with your goals.
Clarity on your purpose & impact
Together, we’ll craft your Impact Statement to anchor your actions, messaging, and direction. It’s your true north—magnetic to your ideal clients and creates a community of raving fans.
An activated and engaged community
Shape your company culture - the secret sauce to future-proofing your brand. Engage the hearts and minds of your team, suppliers, and wider community to create lasting impact.
A sales funnel that authentically works for you
Design a streamlined sales system that attracts, converts, and retains your ideal clients. Deepen client relationships, extend lifecycle value, and drive meaningful growth with ease.
Let's jump on a call?
Investing in yourself and your business is a big deal, and you've probably got a bunch of questions about whether you're at the right stage, how the program rolls, and the outcomes you can expect.
Let's chat about whether this is the right place for you.
Sweet success stories ...
Sharni-Marie Bates
Founder of Forj Marketing
"The RISE program has been awesome. Pru challenges your mindsets and pushes you to think beyond the borders of 'business as usual.' I love her energy, her commitment to helping all of us progress and integrate the amazing knowledge she shares.
The quality and broad spectrum of the content is awesome for anyone looking to grow their business and get well and truly firing on all cylinders.
Thanks so much for your energetic investment Pru! Made a huge difference to my business already (in just 4 months!) and even my accountant has commented on it!"
Jillian Dinkle
Founder Jillian Dinkle Designs
"The RISE program has helped me clarify the direction of my business and its impact, getting clear on the future I want to create and the steps needed to get there.
With actionable, insightful and informative weekly lessons, being a part of RISE and its community of like minded female entrepreneurs has given me so much over the program both professionally and personally.
I'm so excited to use these new tools and insights to leap forward with intention."
Susan Ewington
Susan Ewington Jewellery
"If you need to take a deep look into how your business is running, get all the advice you need to keep growing sustainably for yourself, your people, and your planet, and have a great time while doing it, then this is it.
Everything is delivered in a framework that is simple, clear and concise, and always executed with the end in mind for genuine results. You can't help but be encouraged to implement what you truly know you need.
Pru's wisdom in all things business, specifically tailored for a modern energy, is blended with an infectious generosity of spirit, collaborative intention, and just a bloody good vibe."
Bec Buchanan
Founder of StraightUp Bookeeping
“I did the September intake of Rise and absolutely loved it. My business is in the process of becoming a BCorp and this program really helped me along that path with practical tips, tools and templates.
The program is packed with helpful information and resources about running a business for good! I’m still making my way through the last of the modules even though the program is technically finished (thank goodness for the handy 12-month access). And I’ve loved and am grateful for connecting with other like-minded business owners.”
Malvina Ministrova
Founder of Bohemia Bay Studio
"I wish I had taken this course earlier in my business journey. I've worked with a whole bunch of coaches, and don't get me wrong; they helped me at the time.
But what I got from RISE is what I've always been seeking. A straightforward, complete and easy-to-follow direction and structure to unstuck myself and my business from the not-so-good/not-so-bad stage.
This is the first time I've felt this clear about what I'm doing with my business. It was indeed an eye and mind-opening experience, and I'm grateful for the opportunity to be a part of it."
FAQ's.
How much time do I need to commit each week?
I’m already overwhelmed, will this give me more to do?
Is RISE just for established brands?
Is this appropriate for product-based brands?
Can I learn at my own pace?
Are the results guaranteed?
Who else is joining?
I have a specific question, can I contact you?
Get a free taster lesson:
How to Align Your Pricing, Purpose & Profitability
Watch this mini-training to get a taste for the program and Pru's teaching style.
We really mean good business
We’re proud to walk the talk on sustainability. As a certified B Corp-certified and carbon-neutral business we integrate responsible practices into everything we do - from our zero-waste policy through to supporting local environmental causes through 1% For The Planet commitment. Across our actions, certifications, and commitments, we’re helping to create a more inclusive, equitable, and regenerative future.
