Scale your product-based brand

Get industry-leading insights. An online mentoring program to help you grow.

 

 We're currently in session. 

Join the waitlist for early 2025 intake. 

 

Ready to grow your product-based business but have a million questions about your next move?

Let's be real:
Scaling a product business is complex.  


Navigating slippery suppliers, industry secrets locked up tight, grappling with constant pricing changes, trying to make a positive impact on the planet, and all the while trying to boost your bottom line.

  

Truth Bomb: 

'Winging it' will only get you so far. 

 

You’ve built a killer brand and you’re watching the sales roll in. It’s good, but you know that it could be SO much better. Your mind is buzzing with ideas for new products, selling in more stores, and even pitching into major channels...

But there’s also those niggles. The stockroom is full, a proper stocktake is well overdue, and your only strategy to move through your excess product right now is to go on sale. Forecasting is hazy, and the looming question is, where will the funds come from to fuel your growth? 

Here's the missing piece of the puzzle...

You don't have a big-picture view of your business - that helicopter perspective to see what's really working right now, and what needs to change to take you to the next level of growth.

You're not confident that you've set up the systems for big-scale success. And let's be real—you're not quite sure where to start. But here's the kicker: those little annoyances can snowball into big problems, and fixing them later down the road? It's going to cost you a pretty penny. Let's avoid that, shall we?

You need a solid plan to set yourself up for scale, and that's exactly what we're here to do.

Buckle up and get ready to scale your product business to make more money, more impact, and see a better bottom line. 

 

We're spilling the industry's best-kept secrets, unlocking the strategies that will supercharge your growth.

This 8-week program will give you the framework to scale your product business.

Unlock the insider secrets on competitor analysis, strategic positioning, supply chain mastery, pricing precision, product development wizardry, and a whole lot more.

This is more than just a program, it's your golden ticket to growth. 

Brands we've helped grow:

Why we made this...

 

Meet Your Mavericks

 Pru Chapman
Founder & Business Mentor


A client once told Pru that working with her is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, Pru has helped over 15,000 founders launch, leverage, and lead their businesses.

 She is the Founder of Owners Collective, a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good she uses One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. She has both interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more. 

With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies under her belt, Pru offers a refreshing and unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.

Off duty she loves nothing more than a double-shot piccolo, post-surf in her hometown of Byron Bay.

Pru met Brooke when she was working with Lululemon, and they jived on good business chat and changing the world. Now they've joined forces here to do just that.

 Brooke Franklin
Product Scale Specialist 


Brooke is a powerhouse in the product world with a deep and diverse background – from fashion retail to rocking the fitness and sportswear scene and tearing it up in the fast-paced world of FMCG across Australia and Asia. Brooke's not just a big deal; she's the real deal.

Heard of Lululemon? Brooke helped grow the Lululemon brand for a solid seven years. She started with running stores, then handled operations, and finally ended up in charge of over $100 million in retail stores.

She then took up the position of General Manager at TOM Co, leading the business to expand into period underwear and eventually, a super successful sale.

You're likely also familiar with Cotton On, where Brooke dominated the Country Manager position, weaving her magic over high-volume apparel before taking a sharp right turn to Head Up the Cotton On Foundation.

But, she's not just about the big players. Brooke has cred in the small business game too. She's taken small startups from just an idea to hitting the market, including pet food brand "Drool" and a bathroom brand she built from scratch for Cotton On. She's also coached numerous startups along the way.

Building teams, crafting killer plans, and shaping the very products we love, Brooke's not just a leader – she's a legend. With a knack for thinking like a small business while making big things happen, she's the ultimate facilitator of strategic and sustainable scale.

Serious street cred ...

Tess Robinson
 Founder of Smack Bang

 

"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."

Aimee Marks
Founder of TOM Organic

 

"Brooke was a partner for me as we went through our growth journey. Her ability to drive team connection and influence culture and performance, as well as see the vision and build tactical plans to execute was amazing.  We embarked on a successful sale together, where we delivered and outcome for the brand and for me personally."

Sarah Thornton
Founder of Finders Keepers

 

"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."

Is this program right for you?


Investing in your dream is a big deal, and you've probably got a bunch of questions about whether you're at the right stage, how the program rolls, and the outcomes you can expect. 

We're happy to help. 

Drop a message below and we'll shoot sharp with you about whether this is the right place for you to grow.

Here's what our members are saying ...

Suzanne Horton 
Founder of Muk Mat

 

"I would 100% recommend Product Uprising. Now in my 7th year of business, this program provided the perfect opportunity to reassess, refine, and improve core areas, resulting in increased growth and profitability. We identified new key selling messages, created a new pitch deck and trade marketing plan, established clear goals with our supplier, and rewrote our policies and brand promises. As a business owner, you're often busy but not always productive. Since doing Product Uprising, I feel much calmer, more organized, and confident that my time and energy are directed to the right areas, making business not only more profitable but also more enjoyable."

Lane Stockton  
Founder & CEO of Yarn’n

 

"Leading Yarn'n, a new direct-to-consumer toilet paper startup, in its first year has been a learning curve, especially for someone like myself who only 10 months ago was a Residential Builder. The 8-week Product Uprising course with Pru and Brooke couldn't have come at a better time. As our company is growing quickly, their thorough coverage of logistics, manufacturing, marketing, and branding has been just what we needed. The practical advice and real-world insights have been invaluable in helping me tackle challenges and keep Yarn'n on track. The first-hand learnings and weekly discussions with other product-based businesses in their different stages on their own journeys were such a valuable asset, I’m really thankful for the support and knowledge this course provided!"

Meg + Aaron
Founders of 81 Acres

 

"Before discovering Product Uprising, I was seeking clarity for our business direction, feeling like we were just treading water and caught up in daily operations without strategic thinking. A particularly impactful moment from the program was understanding our margins and determining if this space was worth pursuing. Now, I fully grasp what wholesale partnerships want and how to pitch and secure business professionally and confidently. The short, insightful videos were my favorite part. As a result, I've actioned a new key supplier contract, shifted our hero product focus in marketing, and developed new key messages. Would I recommend this program? Absolutely! It provides a safe space to dream big, plan with a product focus, and get support from forward-thinking business people. To anyone considering joining, I'd say: Don't dilly dally, just sign up!"

Jess Bruton
Founder of SOMI

 

“Product Uprising is exactly what I was looking for my upcoming brand SOMI. As a product-based DTC business in its pre-launch phase, I needed a program that would give me a solid foundation and a blueprint for future growth. Product Uprising captures important components that other programs often disregard, like pricing and logistics. Call me crazy, but my favourite module was pricing. I was able to get a really clear picture of where my RRP needs to sit and also plan ahead for financial and lifestyle goals. The weekly cohort calls were exceptionally valuable and Pru and Brooke were able to workshop through all my questions in a constructive and proactive way. I completed Product Uprising with the confidence to launch my product to market and I’m excited to continue implementing all the gems into my new business.”

Cameron Mills
Head of Sales & Marketing, Muk Mat

 

"After spending the last 12 years in a service business, I could not have dreamt up a better course to fast-track my knowledge on a product business. The real-world experience that both Pru and Brooke bring to the table is incredible and they deliver it in such an approachable way - regardless of what stage of business you are at. Unlike a lot of other online courses out there where you hardly have any time (if any!) to interact with the presenters, this felt like they were really in your corner and went over and above to support you and your business. This course has something for everyone, highly recommend!"

Join the waitlist.


Next intake early 2025.

We're currently in session.
Join the waitlist to be the first to know when sign-ups re-open. 

FAQ's.