Aligned
Grow Your Business Purposefully, Profitably, & More Spaciously Than Ever Before.
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Business Mentoring & Founder Alignment.Â
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Welcome to a better way of doing business.
Aligned is a mentoring experience for founders ready to grow with intention. Led by leading business mentor Pru Chapman, it blends structured business strategy with personalised guidance and inner alignment - creating a space to evolve your vision, refine your model, and expand yourself and your business.Â
Inside Aligned, you’ll build a business that’s both profitable and purposeful - one that supports your creativity without compromising your wellbeing. With a proven framework that’s helped grow some of Australia’s leading creative brands, you’ll deepen your mission and gain clear, focused direction on your next steps.
Your next chapter starts now...
Running a business is a wild ride. It stretches you, shapes you, and constantly calls you to evolve.
With growth, your business needs to evolve too. What worked in the early years - quick wins, scrappy systems, saying yes to everything starts to feel relentless. What once felt exciting now calls for more space, more clarity, and a better way forward.
Growth becomes about resonance. Alignment. Sustainability.
To grow in a way that builds momentum, allows space for creativity, and leaves room for life to feel good along the way.
Align was created for this uplevel. A space for creative founders to step into meaningful growth - strategic, spacious, and fully aligned.
Led by experienced mentor and One Wild Ride podcast host Pru Chapman, this intimate mentoring experience blends business strategy with personal alignment.Â
A clear, grounded, and personalised path is presented through guided support and a proven framework.
This is where your business becomes more you, with solid support by your side.

 Lead with clarity, rhythm & depth.

Aligned is where smart strategy meets meaningful growth. It’s a hands-on experience where you'll implement the essential frameworks most founders missed at 'business school'.
With personalised guidance from Pru, you’ll refine your operations, get clear on your unique purpose, streamline your systems, and focus on the actions that truly move the needle. But more than that, you’ll grow into the leader your business needs - building confidence, uplevelling your mindset, and creating a business that supports not just your vision, but your life.
Personal and professional development, together.
How it works:
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Straight-up
Strategy Session with Pru
Once you sign up for Aligned, you'll book in a one-on-one Strategy Session with Pru. In this session, Pru will take a deep dive into your business to identify gaps, find immediate wins, and identify your immediate next moves to build profitablility into your business model.

Step 2
Growth Framework
From the moment you join, you’ll get immediate access to the frameworks that set everything else in motion. In Self, you’ll get clarity on the leader you need to be. In Studio, you’ll learn the proven strategies I’ve taught Australia’s leading creatives from pricing frameworks to cashflow forecasting, and systems and strategies that create consistent, sustainable revenue without the hustle.

Step 3
Meet your New Squad
Building a business can be isolating, but you don’t have to do it alone. This is where isolation ends and real connection begins. You’ll be surrounded by founders who get it — the wins, the struggles, the late nights, and the big visions. No small talk, no surface-level networking. Just a community of creative founders growing meaningful, profitable businesses right alongside you.
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Who is Aligned for:Â
Aligned is for established founders ready to grow personally and professionally.Â
With 15 years of cross-industry experience, Pru supports founders across fields including Interior Design, Graphic Design, Marketing, HR, Accounting, Consulting, Health, and more – bringing fresh thinking and innovation through cross-pollination.
Wherever you are, she’s got you covered.

Purpose-Led Founders
You have the vision, the drive, and the ambition to match. You thrive on challenges and are ready to step onto a bigger stage - one that pushes your growth while honoring the freedom you’re working so hard to create. We’re here to fuel that evolution, guiding you toward even greater impact and growth.

Growing CompaniesÂ
Brands Pru has helped grow:






Aligned is for you if you want to:
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Simplify Your Model to Scale More Easily
You’ve been juggling a million tasks, spinning your wheels, and not seeing the progress you deserve. You're on the verge of burnout - stuck in the grind of client work with barely a moment to pop your head up for air (grasping desperately for that next coffee). You know your business has untapped potential, but the current pace is holding you back. That’s where Pru steps in - bringing her 15 years of experience to your business, to simplify your model, streamline your processes, and amplify your growth.Â
Step Into Your CEO Energy
True growth begins within. This is about becoming the kind of leader your next chapter is calling in - grounded, clear, and expansive. We focus on shifting your mindset, energy, and everyday rhythms to align with the business and life you’re here to create. You’ll embody the clarity and confidence to lead with intention, attracting aligned opportunities, guiding your team with ease, and knowing exactly what to focus on next. Because when your personal growth is in step with your business growth, everything starts to flow.
Become the Go-To in Your Industry
Nail Your Purpose to Shape Your FutureÂ
Customers are drawn to businesses making a meaningful impact, both big and small - whether that’s pushing the boundaries of design, creating spaces that connect people, or crafting something truly unique. We’ll help you define your purpose and craft a compelling Impact Statement - aligning your vision, values, and actions to become magnetic to your ideal customers and clients.Â
Streamline Your Sales & Marketing System
Attract, convert, and retain your ideal clients with a proven framework that extends customer lifecycles and boosts profitability—while having you do less, not more. You’ll design a seamless product ecosystem and create a purpose-driven marketing strategy that feels authentic and delivers real results. Backed by years of experience, this approach ensures your sales and marketing efforts are purposeful and optimised for leveraged growth.
Increase Your Profitability
Transform the financial foundation of your business with strategies that make profitability a natural outcome. Simplify your financial approach, align your cash flow, and build systems that prioritise profit at every stage of the game. With the right financial mindset and structure in place, you’ll be able to confidently steer your business toward sustainable, long-term growth — without the guesswork.
Meet your Mentor...

Business Mentor, Founder of Owners Collective, and
Host of the One Wild Ride Podcast
A client once said that working with Pru is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology, and leadership development, she has helped over 15,000 founders launch, leverage, and lead their businesses.
She's the founder of Owners Collective (B Corp), a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good, she launched my podcast One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. She's interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more.Â
With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies, Pru offers up a unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.
Off duty she loves nothing more than a long hike and deep meditation around her hometown near Byron Bay.
Featured in:






Serious street cred ...

Tess Robinson
Founder of Smack Bang
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"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."

Sarah Thornton
Founder of Finders Keepers
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"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."
How is this experience different?Â
Rise isn’t a big program - it’s a mentoring experience led by Pru with strictly limited places. Together, we develop you - as a founder, a leader, and a human, and it works. Why? Because it’s personal, focused, and built for real transformation.
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You work with Pru, every lesson.
There are no stand-in coaches, experts, or anything else. You work with Pru directly to get her 15 years of learning straight into your business.Â
We tackle the tricky stuff.
Mindset, financials, forecasting, team growth, and more. You get the complete framework and templates, to tackle sustainable growth from every angle. This is where most business programs fall short — by focusing solely on marketing and neglecting the crucial numbers, team-building, and comprehensive strategies needed to truly scale.
No BS promises.
Nowhere on this page or in our marketing will you find promises of six, seven, or eight-figure businesses. Each business is unique. Each founder is unique. Each growth path is unique. You're smart, you can see through that sh*t a mile away.Â
Strictly limited numbers.
To ensure you get the best results out of this experience, numbers are strictly capped to give you the dedicated support you need.Â
Results you can expect out of RISE:
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Grow with clarity & calm
Say goodbye to unnecessary complexity and overwhelm. Together, we’ll simplify your strategy and build a business model that feels spacious, sustainable, and smart - so you can grow without burning out.
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Get clear on where the profit lives
We’ll look at what’s really working (and what’s not) and then refine your offering, fine-tune your systems, and streamline your approach to ensure every decision moves you closer to sustainable profitability.
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Create consistent, steady growth
You'll create an exceptional client experience that feels good for them and for you. A well-designed client journey increases retention, extends the lifecycle value of each client, and builds profitability across the board.
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Build a reliable growth engineÂ
We’ll design a service ecosystem that brings flow and predictability to your business - so growth isn’t something you chase, it’s something you trust.
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Feel confident in your numbers
It’s time to demystify the money side. You’ll gain a clear understanding of the numbers that really matter, so that you can make confident decisions, stay on track, and grow your business in a way that supports your goals.
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Lead with purpose, speak with clarity
We’ll craft your Impact Statement that becomes your True North -  guiding your message, magnetising the right people, and anchoring every decision in what matters most.
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Engage your communityÂ
Together, we’ll shape a company culture that feels strong, connected, and future-focused - engaging the hearts and minds of your team, collaborators, and wider community. It’s the secret sauce to lasting impact and a brand that people genuinely want to be part of.
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A sales flow that fits you
Forget pushy tactics. We’ll design a sales process that feels true to you - one that builds trust, deepens relationships, and makes growth feel easeful and aligned.Â
FAQ's.
How much time do I need to commit each week?
I’m already overwhelmed, will this give me more to do?
Is RISE just for established brands?
Is this appropriate for product-based brands?
Can I learn at my own pace?
Are the results guaranteed?
Can I just do Phase One: The Framework?
What's involved in Phase Two: Growth Mentoring?
Who else is joining?
I have a specific question, can I contact you?
Still have questions?
Let's jump on a call.
Investing in yourself and your business is a big deal, and you've probably got a bunch of questions about whether you're at the right stage, how the program rolls, and the outcomes you can expect.Â
Let's chat about whether this is the right place for you.
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