A mentoring home for creative founders to grow with clarity, rhythm, and depth.
Founder Alignment & Business Mentoring.
Group & 1:1 Mentoring.
Welcome to a better way of doing business.
Aligned is a mentoring experience for founders ready to grow with intention and integrity. Guided by leading business mentor and One Wild Ride podcast host Pru Chapman, it blends structured strategy with inner alignment, creating a space for you to expand yourself and your business.
Inside Aligned, you’ll learn to grow a business that’s both profitable and purposeful - one that supports your creativity without compromising your wellbeing. With a proven framework trusted by Australia’s leading creative brands, you’ll gain clarity, direction, and momentum for your next chapter.
Through weekly mentoring, grounded business frameworks, a comprehensive on-demand training library, and the support of a values-led community, you’ll build a business that feels spacious, sustainable, and truly aligned with your vision.
Your next chapter starts now...
Running a business is a wild ride. It stretches you, shapes you, and constantly calls you to evolve.
With growth, your business needs to evolve too. What worked in the early years - quick wins, scrappy systems, saying yes to everything feels relentless. What once felt exciting now calls for more space, more clarity, and a better way forward.
Growth becomes about resonance. Alignment. Sustainability.
This evolution requires a new version of you, one that leads with authenticity, makes decisions from clarity instead of fear, and holds the vision that drives your business forward.
Aligned was built for this season of expansion. A place where creative founders step into growth that feels intentional, spacious, and deeply aligned.
It’s for those ready to pair smart strategy with deep inner work. For the ones seeking genuine connection in a world of surface-level chatter. For founders who want their business to fuel not only their bank account, but their sense of purpose, freedom, and life.
This is where your business becomes more you, with solid support by your side.
Lead with clarity, rhythm, and depth.
Aligned is where smart strategy meets meaningful growth. It’s a hands-on experience where you'll implement the essential frameworks most founders missed at 'business school'.
Up until now you’ve been carrying the vision alone. Making decisions in isolation. Holding the weight of complexity no one else fully understands. You're profitable but not fulfilled. Growing but not grounded. The next level isn’t about doing more. It’s about going deeper.
Aligned will guide you in creating inner clarity alongside a scalable model, so growth feels intentional, sustainable, and deeply aligned. You’ll focus on what truly moves the needle, while becoming the leader your business needs.
You’ll do it alongside a community of values-aligned founders, where the truth of entrepreneurship is spoken out loud, and where we build together.
Personal and professional development, side by side.
Brands Pru has helped grow:
Aligned is for established founders ready to grow personally and professionally.
With 15 years of cross-industry experience, Pru supports founders across fields including Interior Design, Graphic Design, Marketing, HR, Accounting, Consulting, Health, and more – bringing fresh thinking and innovation through cross-pollination.
Wherever you are, she’s got you covered.
Established Founders
You have the vision, the drive, and the ambition to match. You thrive on challenges and are ready to step onto a bigger stage - one that pushes your growth while honoring the freedom you’re working so hard to create. We’re here to fuel that evolution, guiding you toward even greater impact and growth.
Growing Companies
How it works:
Step 1
Onboarding Audit
When you join Aligned, you’ll begin with a comprehensive onboarding questionnaire designed to create a clear snapshot of your business, including your offers, pricing, customers, team, and marketing activity. This process shines a light on both the big picture and the finer details, so you can finally see your business clearly, without the blind spots.
Step 2
Strategy Session
Next, you’ll meet Pru online for a one-on-one Strategy Session. This is where she takes a wide-angle view of your whole business, identifying the big moves that will shape your future and the small tweaks that make everything flow more smoothly. The power of having experienced eyes across your business is unparalleled. You’ll walk away with clarity on immediate actions and a clear path forward.
Step 3
Growth Framework
From here, you’ll unlock immediate access to the frameworks and on-demand trainings that set everything else in motion - the same proven strategies Pru has taught some of Australia’s leading creative founders. From pricing and cashflow forecasting to streamlined sales systems and building your dream team, you’ll have the tools on hand to grow without second-guessing yourself along the way.
Step 4
Join Your Squad
This is where real connection begins. You’ll step into a community that truly gets it. Weekly calls become a place to celebrate wins, troubleshoot challenges, and expand your big-picture vision together. This isn’t surface-level networking, it’s an intimate group of values-led founders, growing meaningful, profitable businesses side by side. You’ll never have to do business in isolation again.
Aligned is for you if you want to:
Simplify Your Model to Scale More Easily
You’ve been juggling a million tasks, spinning your wheels, and not seeing the progress you deserve. You're on the verge of burnout - stuck in the grind of client work with barely a moment to pop your head up for air (grasping desperately for that next coffee). You know your business has untapped potential, but the current pace is holding you back. That’s where Pru steps in - bringing her 15 years of experience to your business, to simplify your model, streamline your processes, and amplify your growth.
Step Into Your CEO Energy
True growth begins within. This is about becoming the kind of leader your next chapter is calling in - grounded, clear, and expansive. We focus on shifting your mindset, energy, and everyday rhythms to align with the business and life you’re here to create. You’ll embody the clarity and confidence to lead with intention, attracting aligned opportunities, guiding your team with ease, and knowing exactly what to focus on next. Because when your personal growth is in step with your business growth, everything starts to flow.
Become the Go-To in Your Industry
Nail Your Purpose to Shape Your Future
Customers are drawn to businesses making a meaningful impact, both big and small - whether that’s pushing the boundaries of design, creating spaces that connect people, or crafting something truly unique. We’ll help you define your purpose and craft a compelling Impact Statement - aligning your vision, values, and actions to become magnetic to your ideal customers and clients.
Streamline Your Sales & Marketing System
Attract, convert, and retain your ideal clients with a proven framework that extends customer lifecycles and boosts profitability—while having you do less, not more. You’ll design a seamless product ecosystem and create a purpose-driven marketing strategy that feels authentic and delivers real results. Backed by years of experience, this approach ensures your sales and marketing efforts are purposeful and optimised for leveraged growth.
Increase Your Profitability
Transform the financial foundation of your business with strategies that make profitability a natural outcome. Simplify your financial approach, align your cash flow, and build systems that prioritise profit at every stage of the game. With the right financial mindset and structure in place, you’ll be able to confidently steer your business toward sustainable, long-term growth — without the guesswork.
Meet your Mentor...
Business Mentor, Founder of Owners Collective, and
Host of the One Wild Ride Podcast
A client once said that working with Pru is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology, and leadership development, she has helped over 15,000 founders launch, leverage, and lead their businesses.
She's the founder of Owners Collective (B Corp), a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good, she launched my podcast One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. She's interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more.
With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies, Pru offers up a unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.
Off duty she loves nothing more than a long hike and deep meditation around her hometown near Byron Bay.
On-demand trainings:
Instant Access
When you join, you’ll unlock instant access to our full training library - practical, proven trainings designed to grow your business with more clarity, profit, and impact. From mastering your numbers and streamlining your sales, to building your dream team and embedding sustainability, you’ll have everything you need to grow intentionally.
On-Demand Trainings Valued at over $7,500.
Founder Alignment:
Clarity, Rhythm & Inner Leadership
Before we dive into growth strategies, we start by aligning you with the business you’re building. Because even the most seasoned founders need a recalibration. This is about getting clear on who you are, what you stand for, and how your business can evolve to reflect that.
In this training series, we draw on powerful psychological tools and mindset principles to help you shift from burnout or misalignment into clarity, confidence, and ease. Because true success isn’t just about profit, it’s about fulfillment, meaning, and the expansion of your greatest potential.
Includes 5 Training Videos
Money Training:
Profit on Purpose
Say hello to loving your numbers. In this training series, you’ll uncover the essential financial metrics every founder needs, simplified and easy to understand. You’ll learn how to price your services for profit, forecast cashflow in minutes, and understand the key drivers that shape your bottom line.
We’ll also refine your service offering and design your product ecosystem for maximum conversions and long-term customer value. Along the way, you’ll discover the profit levers to transform your business, how to hire the right money team, and set up your accounts to streamline cashflow and prioritise profit.
Includes 15 Training Videos
Marketing Training:
Streamlined Sales System
You don’t need to be everywhere at once. In this training series, you’ll unlock the power of a streamlined sales system that attracts and converts your ideal clients while extending their lifecycle to grow both impact and profit. A well-designed client journey is layered, intentional, and brings a joyful experience to both you and your client. Without it, you’re leaving money on the table.
You’ll learn my proven framework to attract, convert, and extend client relationships. Plus, you'll learn the five-step sales conversation formula to boost conversions and deliver a customer experience that wows everytime.
Includes 12 Training Videos
People Training:
People, Culture & Community
To grow your business and your impact, you need the right people beside you. Whether in-house or outsourced, they’re the ones who help you bring your vision to life. In this training series, we explore the fundamentals of building your team, streamlining communications, and ensuring that you get the best out of them.
We tackle the tricky stuff, like how to navigate difficult conversations and manage remote teams, as well as understand communication styles through personality profiling. Finally, we delve into Company Culture as the beating heart of your business, which wins the hearts and minds of your team, suppliers, and community.
Includes 9 Training Videos
Join us.
Your pathway to a purposeful, profitable, and fully aligned business starts here.
Instant access to all on-demand trainings & weekly live calls.
Aligned Membership
$550
Charged Monthly + Joining Fee
Aligned plus 1:1 Mentoring
$1650
Charged Monthly
Serious street cred ...
Tess Robinson
Founder of Smack Bang
"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."
Sarah Thornton
Founder of Finders Keepers
"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."
How is this experience different?
Aligned isn’t just another program - it’s an intimate mentoring experience led by Pru, with strictly limited places. Together, we develop you as a founder, a leader, and a human. It works because it’s personal, focused, and designed for real transformation.
We tackle the tricky stuff.
Mindset, financials, forecasting, team growth, and more. You get the complete framework and templates, to tackle sustainable growth from every angle. This is where most business programs fall short — by focusing solely on marketing and neglecting the crucial numbers, team-building, and comprehensive strategies needed to truly scale.
No BS promises.
Nowhere on this page or in our marketing will you find promises of six, seven, or eight-figure businesses. Each business is unique. Each founder is unique. Each growth path is unique. You're smart, you can see through that sh*t a mile away.
Strictly limited numbers.
To ensure you get the best results out of this experience, numbers are strictly capped to give you the dedicated support you need and the real community connection your crave.
Results you can expect out of Aligned:
Grow with clarity & calm
Say goodbye to unnecessary complexity and overwhelm. Together, we’ll simplify your strategy and build a business model that feels spacious, sustainable, and smart - so you can grow without burning out.
Get clear on where the profit lives
We’ll look at what’s really working (and what’s not) and then refine your offering, fine-tune your systems, and streamline your approach to ensure every decision moves you closer to sustainable profitability.
Create consistent, steady growth
You'll create an exceptional client experience that feels good for them and for you. A well-designed client journey increases retention, extends the lifecycle value of each client, and builds profitability across the board.
Build a reliable growth engine
We’ll design a service ecosystem that brings flow and predictability to your business - so growth isn’t something you chase, it’s something you trust.
Feel confident in your numbers
It’s time to demystify the money side. You’ll gain a clear understanding of the numbers that really matter, so that you can make confident decisions, stay on track, and grow your business in a way that supports your goals.
Lead with purpose, speak with clarity
We’ll craft your Impact Statement that becomes your True North - guiding your message, magnetising the right people, and anchoring every decision in what matters most.
Engage your community
Together, we’ll shape a company culture that feels strong, connected, and future-focused - engaging the hearts and minds of your team, collaborators, and wider community. It’s the secret sauce to lasting impact and a brand that people genuinely want to be part of.
A sales flow that fits you
Forget pushy tactics. We’ll design a sales process that feels true to you - one that builds trust, deepens relationships, and makes growth feel easeful and aligned.
FAQ's.
How much time do I need to commit each week?
I’m already overwhelmed, will this give me more to do?
Is Aligned just for established brands?
Is this appropriate for product-based brands?
Can I learn at my own pace?
Are the results guaranteed?
Who else is joining?
I have a specific question, can I contact you?
Still have questions?
Let's jump on a call.
Investing in yourself and your business is a big deal, and you've probably got a bunch of questions about whether you're at the right stage, how the program rolls, and the outcomes you can expect.
Let's chat about whether this is the right place for you.
