Module 1: Founder Alignment

We start by aligning you with the business you’re building, because even the most seasoned founders need recalibration. This is about coming home to yourself - getting clear on who you are now, what you stand for, and how to evolve your business to serve that. Because true success isn’t just about profit - it’s fulfillment, ease, and the freedom to lead on your own terms. 

We’ll tap into powerful psychological tools and mindset principles I bring from years of experience - think values alignment, vision setting, personality profiling, and core human needs — to help you recalibrate your path and lead with confidence, clarity, and conviction. 

In this module you will:

• Define your core personal values to get strategic about your growth 
• Move from operating in scarcity to playing in an abundance mindset for fuel your growth
• Understand your personality profile and working rhythms to build a business that fits you
• Uncover hidden mindset blocks and patterns that may be driving burnout or misalignment
• Identify your core human needs and how they shape your motivation and decisions
• Gain ultimate clarity on the business you’re here to build — and how to lead it powerfully

Module 2: Product & Profitability

Say hello to loving your numbers.

Knowing your numbers is true empowerment in your business. You’ll uncover the essential metrics you need to know, from pricing and financial forecasting to profit drivers and healthy profit margins, and much more. Everything is simplified and broken down for easy (and empowered) understanding.

From here, we’ll fine-tune your service offering, ensuring your product ecosystem is designed for optimal conversions and a longer customer lifecycle making for more profit in your pocket, and a more seamless flow of abundance in your business.

In this module you’ll learn:

• The must-know formula for pricing your services to ensure profit, every time.
• Why cashflow forecasting is vital for your business—and how to do it in under ten minutes.
• The 5 key profit levers that will transform your bottom line.
• How to hire the right money team—and why they’re critical to your business’s longevity.
• Set up your bank accounts to prioritise profit and streamline cashflow.
• Your Financial Scoreboard: The key numbers you need to track to keep your business on point.

Module 3: Streamlined Sales System

Truth Bomb: You don't need to be 'everywhere' all at once.

Inside this module you'll learn the superpower of a streamlined sales system that not only attracts and converts your ideal clients but also extends the lifecycle of each client to deepen your impact and increase your bottom line.

A streamlined client journey is multi-layered, well-considered, and when done properly will be a complete game-changer for your business. Without it, you're leaving money on the table. 

In this module you’ll learn:

• My unique framework to attract, convert and extend the lifecycle of your ideal clients to radically increase your profitability.  
• How to develop a streamlined product eco-system to embed predictability into your business and bottom line. 
• How to align your sales system to your eco-system to ensure a selling system that is highly effective without any fluff
• My *secret weapon* aka 5-step sales conversations formula to radically increase your conversion rate
• Training your clients to create the ultimate experience for both of you and ensure a tonne of repeat business.

Module 4: People, Culture & Community

To grow your business and your impact you’re going to need the right people around you aka your 'Dream Team'. This team can be inhouse or outsourced, and need to align with your vision and values to help grow the right way. 

In this module, we dive into Company Culture, the 'secret sauce' in building a brand of the future with the hearts and minds of your team, your suppliers and your community. 

We then get into the nitty-gritty of building your team including your fundamental HR foundations, and the systems you need in place to support your team to scale.
 

In this module you’ll learn: 

• Our Company Culture Model, to develop an environment of honestly, integrity and trust
• The nitty-gritty of HR Foundations including: position descriptions, pay rates, contracts of employment, contractor vs employee, onboarding, the employee lifecycle and much more!
• A step-by-step formula for having difficult conversations 
• Understanding different communication styles within your team through Personality Profiling techniques